Wednesday, 19 September 2012

Boux Avenue: Cabot Circus

As i said in my previous post, I was lucky enough to attend the opening of the new Boux Avenue store in Cabot Circus last week. It was a really lovely day and the store is seriously beautiful! I met with some other blogger friends beforehand for breakfast and we headed down for a preview of the store at around 11pm. If you've never heard of Boux Avenue (where have you been?), it's a luxurious yet affordable lingerie store. The press release reads, "The glamorous label will set lingerie lovers' hearts racing with its sultry styles and flirtatious fabrics - making it an irresistible lingerie, nightwear and swimwear haven for Bristol shoppers." I think this sums up the store very well! I was so impressed with the level of customer service and attention to detail. The ladies who work there are so sweet, friendly and helpful and what i loved the most was the fact that they all had they're individual personality. 
The store itself felt like I was in a girlfriends bedroom! It was stylish, chic and classy whilst having a sense of cosiness to it. It's laid out so the lingerie is cleverly displayed in drawers according to their sizes, so it literally felt like i was just looking through my drawers at home. 
Also i must mention the fitting rooms which, not only were chic and stylish like the rest of the store, complete with a name of fabric on the door to each one.. (does anyone else love it when the dressing rooms have names?!) But they also had three adjustable light settings, day, dusk and night, to preview how the garment would look at each time of day. It's the little details that really made the store feel luxurious.
It was such a lovely morning and i'd like to thank Fluorescent PR for the invite. We also had the opportunity to meet Theo Paphitis who is the owner of the Boux Avenue chain and he was such a lovely down to earth man. I'd also like to thank Boux Avenue for the really lovely goody bags complete with a pair of cute knickers, lip balm, hand cream and £20 to spend in store. It's safe to say my underwear drawer is looking very pretty with my new Boux Avenue additions! If you haven't already, i urge you to visit your nearest store!
Have you visited Boux Avenue before? What's your favourite piece from their site?


  1. I love the Cardiff store and have way too much fun playing with those lights!

  2. Lovely blog.

  3. I saw this had opened on Saturday when I was in Cabot! I love this store & I think everything is reasonably priced unlike in Victoria's Secret!


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